Looka – Build a Brand Identity Without Hiring a Designer

When starting a business or launching a side project, branding is one of the first big hurdles. You need a name, a logo, colors, and a cohesive visual identity — but hiring a designer or creative agency can be expensive and time-consuming. Looka makes that entire process faster and more accessible by using AI to help you create a full brand identity in minutes.

What Is Looka?

Looka is an AI-powered brand design platform that lets anyone create logos, brand kits, and marketing materials without needing design experience. You input your company name, choose a few style preferences, and Looka handles the rest.

It’s ideal for:

• Early-stage startups
• Freelancers and solopreneurs
• Small business owners
• Anyone who needs a quick, professional brand identity

How Looka Works

1. Start with a Logo
   Enter your business name and industry. Then select design preferences — colors, fonts, styles, and icons you like. Looka generates dozens of logo options you can refine and customize.
2. Customize the Design
   Once a logo catches your eye, you can tweak it using Looka’s editor — change fonts, adjust icon spacing, update color palettes, and more. You’re in full control.
3. Get the Brand Kit
   After finalizing your logo, Looka automatically builds a full brand kit. This includes:
   • Logo files (multiple versions)
   • Business cards
   • Social media profiles and post templates
   • Letterheads and email signatures
   • Brand guidelines
   • Website and domain options

Real Example: Branding a Local Coffee Delivery Startup

Imagine launching a small business that delivers locally roasted coffee to homes. Here’s how you could use Looka:

• Enter business name: "Morning Drop"
• Choose design preferences: Minimal, earthy tones, clean fonts
• Browse generated logos: Choose one with a coffee cup icon and handwritten font
• Customize: Adjust the icon size, change the font to something bolder, tweak the brown tones
• Download the brand kit: Instantly get business card mockups, social media profile images, and a color guide to use across your website

In under 30 minutes, you now have a polished visual brand ready to launch.

Subscription Plans and Pricing

Looka offers two types of purchases:

1. One-Time Logo Purchase
   • Basic Logo Package: $20 USD (low-res logo files only)
   • Premium Logo Package: $65 USD (high-res files, vector formats, color variations)
2. Brand Kit Subscription
   • Brand Kit Subscription: $96 USD/year
     Includes access to:
     • Full logo suite
     • Business card and social media templates
     • Brand guidelines and fonts
     • Marketing material mockups
     • Website builder integration
3. Brand Kit + Website Subscription
   • $192 USD/year
     Includes everything in Brand Kit + ability to launch and host a website with your branding

You can cancel the subscription anytime but still keep and use your downloaded files.

Why It’s Useful

• Fast, polished output for non-designers
• Consistent branding across multiple assets
• Easy customization of logos and templates
• Affordable compared to design agencies
• Everything in one place — from logo to social templates

Limitations to Consider

• Less creative freedom than tools like Illustrator or Figma
• Some logos may look similar if not customized enough
• The website builder is basic compared to tools like Webflow or Squarespace

Final Thoughts

If you need a brand identity and don’t want to spend weeks or thousands of dollars, Looka is a reliable option. It’s especially great for founders and small teams who need to move fast. The platform covers almost everything you need — logos, business cards, branding guides, and even website setup — all generated from a few clicks.

It won’t replace a professional designer for large, complex branding projects, but it’s more than enough to launch confidently.

Should You Use Looka?

Use it if:

• You’re launching a new business or MVP
• You need a professional look fast
• You want a full visual kit without hiring designers
• You’re on a budget but still care about good design

Looka simplifies the branding process and gives you the tools to look polished from day one.

Explore more at looka.com